Jollibee takes legal action against Chinese JoyRulBee

Economy & Tourism

Jollibee Foods Corporation (JFC) said in a statement that it has taken legal action to protect its trademark rights against JoyRulBee based in Guangxi, China.

“Our legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as provided for under the law,”  JFC said.

It added that the corporation already knew about JoyRulBee prior to photos and videos uploaded by a Filipino netizen based in China went viral on the Internet.


The uploader, Christopher Guzman said in his post “matindi ito kopyang kopya ang pwesto at may logo pa ng [J]ollibee. [S]a 10years namin sa china ngayon lang kami nakakita ng ganito. [M]akakakain nga kami, copy naman hehehe. [S]ana naging totoong jollibee na lang ito.”

“The particular JoyRulBee infringing store in Guangxi, China has already been brought to the attention of JFC even before the post went viral in social media,” JFC said.